It all begins with an idea,

We didn’t set out to start a clothing brand. We had just set out to build a life for our boy that he could one day be proud of - one full of dirt, determination, late nights in the shop, early mornings at the track, and a whole lot of chaos in between.

We’re the Proulx family: racers, builders, dreamers and parents who believe theres no better place to grow up than the edge of a racetrace, covered in dust or mud with a full heart.

Racing has been apart of our story for as long as we can remeber. It’s scraped knees, duct-taped gear, the bikes rebuilt a hundred times, and the family weekends spent cheering louder than anyone else. It’s in every “one more lap” after a long day and in every tiny victory that feels bigger than any trophy ever could.

When we had our son, everything changed - yet, somehow, evertyhing stayed the same all at the same time. He showed us that he had a little spirit for racing, pushing limits and chasing dreams, lives just as widly in the littlest riders.

We quickly realized that Canada didnt have much made for kids like our own, the ones who were born with dirt in their veins and fire in their guts. So, we decided to build it ourselves.

Prouit Wreck It & Racing was born from the dirt under our boots and the dreams we refused to outgrow. It’s for the toddlers who ride faster than they run, for the kids who’d rather be at the track than anywhere else, and for the parents who raise them to be feareless, dirty, and proud.

Every design we create is built for real life — for scraped elbows, muddy high-fives, first trophies, and wipeouts that end in biggers smiles than tears. Because around here it’s not about being perfect. It’s about getting up, wrecking it, and racing again — together.

This brand is more than clothing. It’s our family flag and we are so proud to fly it.

Thanks for being apart of the wreckage with us.

— The Proulx Family / Prouit Wreck Crew